Five Key Advantages Whirlpool Corporation
Offers Professionals

Since its founding more than 100 years ago in Benton Harbor, Michigan, Whirlpool Corporation has been infused with a winning spirit that has driven our success and growth. Today, our company is the number one selling major appliance manufacturer in the world, credited, in part, to the quality appliances we offer consumers. For residential building and remodeling professionals, we know that isn’t enough. Over the years, I’ve found that builders, remodelers, contractors and designers demand more than just great products; they require a strategic supplier that knows what it takes for them to succeed. That’s what our team provides. We set ourselves apart by offering solutions that ultimately help professionals complete projects on time so that they can continue on to the next one.

A portfolio with a purpose

With more than 25 years of experience in the industry, I have found that two things have remained constant: Appliances define kitchens, and kitchens sell homes. To homeowners, a kitchen is not just another room in the house. Their kitchen is a focal point that reflects their personal tastes as well as the style of their home. Kitchen appliances define the style as much as flooring, cabinetry and countertops. Every project and every homeowner is unique, and that is why we offer differentiated appliance brands to suit every homeowner lifestyle, including Amana, Whirlpool, Maytag, KitchenAid and Jenn-Air brands. From the value-driven simplicity of Amana brand to the luxury and prestige of Jenn-Air brand, each brand is designed with a specific homeowner in mind to help provide them the complete home experience they are looking for.

How it’s made matters

I firmly believe the appliances that we make are only as good as the parts and processes that make them, and we are committed to providing the highest standard of quality possible. Our company is built on its belief in the superiority of the American workforce. In fact, I am proud to share that Whirlpool Corporation employs more than 22,000 associates in the United States, including 15,000 in manufacturing. That is more than any other major competitor. And of the products we make, 80 percent of those sold in America are U.S. built.

Innovation defines us

I often think of our rich history and the impact it has had on the appliance industry over the years. From the first washing machine to the first side-by-side refrigerator, Whirlpool Corporation and its portfolio of brands have been synonymous with breakthrough products since the beginning. We take great pride in the fact that our innovations are always guided by consumer insight. That means we build appliances and features based on what matters most to consumers. Our approach is that the technology in our appliances should blend into, rather than stand out in, a home. Technology and innovation should simply help get the job done. The result is game-changing appliances that improve homeowners’ lives and contribute to each homebuyer’s overall satisfaction.

Dedicated operations and support

Because we know that appliances are just one piece of the building and selling process, our top priority is to deliver appliances on time so professionals can finish each project on schedule. From product selection to ordering, all the way through delivery and warranty services, we have created an operational model designed for seamless efficiency to support professionals. When I talk to professionals, I often tell them that by choosing Whirlpool Corporation, they are getting so much more than just industry-leading products. They are gaining access to dedicated builder order teams, flexible ordering systems, nine regional distribution mega facilities nationwide and a single-source provider for delivery and installation. Like any successful business, our greatest assets are our people, so we make sure that Whirlpool Corporation supports professionals with knowledgeable, dedicated employees and specialized teams who are immersed in the industry and dedicated specifically to the needs of each account.

Giving back one community at a time

It’s always been very important to us to support the communities we live and work in. Whirlpool Corporation has maintained a strong connection between its brands and select charitable organizations that make a positive impact in America. Over the years, tens of millions of dollars in contributions have been made to U.S.-based nonprofit organizations. Since 1999, Whirlpool brand has supplied a range and an energy-efficient refrigerator to each new Habitat for Humanity® home built in the U.S. and Canada. That equates to more than 160,000 appliances or nearly $85 million in products. In 2013, we partnered with Homes for Our Troops to provide appliances and garage accessories for the specially adopted homes they build. Our brands are also involved with Cook for the Cure®, HomeAid America, the United Way® and the Boys & Girls Clubs of America®.

In the end, you can count on us to deliver. We have been building appliances in America for more than 100 years, and I can assure you we are here to stay. Interested in learning more about how Whirlpool Corporation helps industry professionals grow their businesses? Reach out to us using this form.


Bob Bergeth

General Manager
Builder Sales
Whirlpool Corporation