Our Brands

A Portfolio with a Purpose 

Every project and every customer are different, and Whirlpool Corporation provides a clearly differentiated appliance brand to suit at every level. From the value-driven simplicity of Amana brand to the status and prestige of Jenn-Air brand, each brand is strategically designed with a specific customer and home type in mind. You know your homes and your customers. And the Whirlpool Corporation portfolio of brands can help you choose the appliance brand, style, features and upgrades that will allow you to provide them with the complete home experience they’re looking for.


No one offers your customers more choices for their lifestyles

Value Driven, Quality Basics

Since it first opened its doors in 1934, Amana brand has consistently led the industry in delivering innovative solutions before others, including the first side-by-side refrigerator and the countertop microwave. Customers who choose Amana brand generally value simplicity in technology in their appliances.

Helping Families Thrive

The flagship of the portfolio, Whirlpool brand is our most accessible brand. In fact, Whirlpool brand products are in more U.S. homes than any other appliance brand. Whirlpool brand believes families are the foundation for a better world, which is why it provides products with purposeful technology to help keep your customers’ homes running smoothly.

What's Inside Matters®

For more than 100 years, Maytag brand appliances have been synonymous with hardworking American dependability. From the crustiest plates to the filthiest laundry stains, Maytag brand handles the toughest jobs and offers a 10-year limited parts warranty.

Here For The Making Since 1919

Since the introduction of our legendary stand mixer in 1919 and our first dishwasher in 1949, KitchenAid brand has built out its offering to provide a complete line of premium products designed for cooks. Today, KitchenAid brand offers virtually every essential for the well-equipped kitchen, from countertop appliances to cookware and ranges to refrigerators.

Uncompromising Luxury

Since the introduction of the first self-ventilated cooktop in 1961 and downdraft ventilation range in 1965, Jenn-Air brand has consistenly grown its reputation as a technology and design innovator. Jenn-Air brand offers a complete line of luxury major kitchen appliances for your high-end customers.

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