KitchenAid Brand

Learn more about the new designs, groundbreaking features and innovations from KitchenAid Brand.

Quality You Can Feel, Premium Performance and Iconic Design

Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid brand has built on the legacy of these icons to create a complete line of appliances designed for the building industry and its customers. More than 90 years later, the KitchenAid brand now offers virtually every item essential for the well-equipped kitchen.

There's So Much More To Make

It all started with the iconic stand mixer. Since then, the KitchenAid brand has continued its focus on quality, well-crafted products for the kitchen because it's the one room where food, family and friends come together. As a result, more professional chefs choose KitchenAid® appliances for their homes than any other brand.

Appliance innovation doesn't stop at cooking, either. KitchenAid also delivers the best cleaning in the industry with its dishwashers, offering 16 different models so that you can offer your clients greater choice. Meanwhile, our refrigerator selection — from freestanding models with a state-of-the-art food preservation system, to built-in models with widest usable refrigeration space available — allows you to design the kitchen around your client.

Brand Responsibility

It’s no longer enough for companies and brands to produce a good product. Today, offering a strong product associated with a cause that makes the community stronger is often the key to more sales. In just the past year, 54 percent of Americans bought a product associated with a cause. That’s why the most successful homebuilders know what their manufacturer partners stand for and support.

For 13 years, KitchenAid brand and cooks across America have been helping the Susan G. Komen® foundation in its mission to end breast cancer. Our Cook for the Cure® program is a partnership with Susan G. Komen, which has raised more than $9.5 million to help find a cure. In 2014, KitchenAid brand will donate $450,000 or more to the foundation through our program.

The KitchenAid Brand Lifestyle

KitchenAid brand homeowners value the premium design and cooking performance of the brand and view their appliances as critical to their process. Their focus on family includes a clean, organized and beautiful home. Professionals should consider KitchenAid brand for customers who view the kitchen as the hub of the home, enjoy entertaining and cook in order to bring family and friends together. KitchenAid customers want consistent performance but also quality they can see and feel. Homeowners ideally suited for KitchenAid brand express their creativity via their kitchens. They have a knack for design that touches all facets of their lives, and they love showing off their stylish, modern homes to guests and relatives, feeling pride – not pressure – in taking care of them.