Whirlpool Brand

No matter how you cook, clean or wash, #ItsAllCare.

Removes Complexity, Intuitive Design and Best Care

For more than ​100 years, Whirlpool brand, the flagship of the portfolio, has been inspired by how people care for their families. ​It exists to help families thrive. Whirlpool brand is our most accessible brand, and is in more U.S. homes than any other appliance. To Whirlpool brand, families are the foundation for a better world, which is why it provides products with purposeful technology to help keep consumers’ homes running smoothly.

The Whirlpool Brand Lifestyle

Homeowners ideally suited for Whirlpool brand value organization and efficiency, and live real, not perfect lives. They want to feel like everything is in control and seek appliances that help them care for their loved ones. Homes with Whirlpool brand appliances are generally owned by proud traditionalists who seek appliances with purposeful innovation that help them with what matters most – caring for their family. Whirlpool brand homeowners like to stick to a schedule and don’t typically get overwhelmed by household responsibilities. Cooking, cleaning and washing are important to Whirlpool brand homeowners because that’s how they provide care for their loved ones.