Your Inside Advantage

A Resource Built Around You 

Inside Advantage is designed exclusively for professionals to facilitate the ​selection process for any project involving major appliances. Backed by the Whirlpool Corporation depth of consumer insights and supported by its strong portfolio of brands, Inside Advantage ​was built to help ​trade professionals create more livable spaces. Sales support materials and logistical services are readily available to you on Inside Advantage.

Five Key Advantages We Offer our ​Trade Customers

How It's Made Matters

Whirlpool Corporation knows that appliances are only as good
as the parts and processes used to make them. We are absolute in our
commitment to meeting the highest standards possible. And we are resolute
in our belief in the superiority of the American workforce and American
invention, innovation and quality.

A Portfolio with a Purpose

Our portfolio of brands is more than just a collection of legendary names, it’s a strategically crafted portfolio based on consumer insights and more than 100 years of experience in the appliance industry. Each brand has been thoughtfully designed to suit a specific customer and home-type giving you the depth and breadth of appliance options for virtually any project.

Innovation Defines Us

From the first side-by-side refrigerator to the original microwave oven, Whirlpool Corporation and its portfolio of brands have been synonymous with breakthrough products. Our history of innovation is marked by game-changing process improvements and product developments that are impactful for you and your customer.

Giving Back One Community at a Time

Our founders felt a strong sense of responsibility to the community. And while Whirlpool Corporation has grown from a family-owned business to a global company, that commitment has shaped the Whirlpool Corporation culture and philosophy to this day. We continue to maintain a strong connection between our brands and select charitable organization that make a positive impact in our local communities.

​Operational Excellence

Whirlpool Corporation knows that appliances are just one piece of the 
process, and we’re committed to providing you with
the best-in-class services from flexible ordering to warranty support, so
you can get back to what matters most. We’re invested in your success.
Because when you succeed – we succeed.

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