Purposeful Innovation

See how this innovative technology is simplifying installation processes for our building and remodeling customers across the country.

Innovation Defines Us 

From the first side-by-side refrigerator to the original microwave oven, Whirlpool Corporation and its portfolio of brands have consistently developed breakthrough products ​for decades. Our history of innovation is marked by game-changing process improvements and product developments that are meaningful for both you and your customers.

Innovation with a Purpose


Our definition of innovation goes beyond the surface. We’re not interested in extraneous, low-function features and technologies that value flash over function. We believe technology at its most innovative should simplify the things we do every day. We’re committed to innovation that enhances your customers’ experience and makes your processes, from selection to installation to post-purchase service, easier.